So let me put in a few thoughts and address some key points.
1) Aging membership. - Yes, the membership is getting old, sick, and tired. But in many places there are "up and coming" people to take the controls. While we think based on an old pew forum that a little more than 60% leave the organization, we do not know how many come back. With population growth, those that are dying can easily be replaced, and membership continues to go up wth population.
2) "New guard" - I had an elder who is 29 years old, tell me he was deeply saddened I have "left mother". So......think the upcoming crop has been properly trained by the branch? Yeah.....me too.
3) Rebranding - JW.org is not just a site, its a rebranding. it has brought them around to modern times, seems pretty slick, and has more reach than the magazines. Don't be surprized if they rebrand alot of things (including the magazines), with JW.org.
4) Practicality and money. - The branch with more of a focus on regional distribution, the internet, and less travelling brothers and places to organize conventions, is already streamlining its cash allocation. Its basically pretty smart. Alot more changes to come there I think. Also, the "practical value" of "biblical principles" is what is being highlighted on the public side. So much so, that people that study find it hard to believe what some of the things were that JW's taught. They slowly are enforcing a narrative around the past, to squeeze it from mattering to everyday people.
5) Recruitment - I have friends who have bible studies. Some they meet int he field, some they get from the hall, and I have seen a few baptized. So it still happens. The chief person they go after is the apathetic believer. They still focus on the "basics" to them, and then throw in and whitewash the rest. By the time someone REALLY figures out they can't celebrate their birthday anymore, they are usually already in pretty deep.
So in short, to hope the religion goes away, isn't realistic. There are plenty of die hards out there, and don't be surprised if they even are dragged a bit kicking and screamign into some kind of reform, even behind the scenes. Its hard to get disfellowshipped for taking blood now a days.....but that was not always the case.