Is the writer of this thread joking? Seriously, this type of message just can't be coming from the WTS. It's an about face and completely against JWism. If it is true, then they are trying to rebrand. They are also trying to raise the ideals for their followers, perhaps, make the followers richer and the WTS will be richer.
Is the Watchtower taking a page out of Scientology. Perhaps a GB member said, "Hey, why should we take all these poor shmucks as followers. Let's target the rich ones."
I was in the Boca Raton congregation in the early to mid 80's (time of Lifestyles of the Rich & Famous, Material Girl, and Miami Vice). The elders told our congregation to not flaunt our wealth, if we had any (most were upper middle class) at any convention or even within the congregation as the love of "big" things was loving this world and being materialisitc. Those without a BMW or Mecedes, talked about the ones in the congregation that had one. Or, lived in Boca's exclusive communities. They were viewed as needing to change their apparearance, so as not to 'stumble' others.
I also remember a WT article on being a slave to fashion. It showed materialism.
I think this video is going to stumble the long term humble.
Anyway, let me know when the cruise ship shows up, the Governing Body starts wearing strange clothes, and the William's sisters start jumping up & down on Oprah's couch screaming they are "happy." Perhaps the JWs and Scientology will merge.