The Organization is shifting away from printed literature in favor of their new JW.ORG website. The website contains content that is not printed in literature. Kiosks, trolleys, and storefronts are being used to showcase the website. Publishers are being trained how to use an electronic tablet in their preaching activity. The JW.ORG logo is replacing the Watchtower symbol in common use, and there are reports about it appearing on Kingdom Hall signage. There is corporate downsizing as the printing operations are scaled back. (Note: This shift from printed publication to digital content is not unique to Jehovah's Witnesses. It is merely a trend that is seen throughout the publishing industry.)
I'm going to place on my tinfoil turbin and make some predictions for 2014.
1.) August 2014 - Special tract campaign to advertise, advertise, advertise JW.ORG
2.) September 2014 - Service Year Ends
3.) October 2014 - Historic annual meeting on the 100 year anniverary of Jesus enthronement as King. The GB showcases the various ways that Jehovah has used the Org to preach the good news in fulfillment of Matthew 24:14. Next the GB talks about how JW.ORG is being used, detailing some of the features of the website. Some favorable reports are read. Statistics are shared on how many people look at the website every day and from which parts of the globe. All this leads up to the GB proclaiming that that Matthew 24:14 has been fulfilled by Jehovah's Witnesses. Every person living has the opportunity to learn "the Truth", whether or not a JW calls at their door. (A possible tie to Luke 19:40 is used.)
What comes next?
1.) "Preaching Work" is heavily modified with door-to-door being discontinued or limited to special tract campaigns. No offering of literature door-to-door outside of special campaigns. (The door-to-door work may continue in developing lands with little Internet pentetration and viable external growth.)
2.) A continued scaling back of printing. The Awake! and public editions of the Watchtower will no longer be printed. Tracts will be maintained, but with more focus on JW.ORG.
3.) JW's encouraged to reach out for positions manning booths, stores, trolleys featuring a limited selection of literature with the focus being on JW.ORG. This will become the new "pioneering".
4.) The designation "publisher" will cease to exist and no longer be synonymous with membership in the religion. All in the territory who identify as one of Jehovah's Witnesses will be considred one by the local body of elders. This will include formely "inactive ones". This will include children, even infants. A record "increase" will follow and used to prove Jehovah's blessing.
Unlike the Governing Body I'm not infallable and these predictions may be false. :-)