The family on the left picture look Latina. The lady on the left picture looks like Verónica Castro in the 1980's (she is Mexican). The girl looks like Angélica Vale in the 1980's (also Mexican). The guy look Michael DeLorenzo in the 1980's (he is 1/2 Puerto Rican).
The family on the right picture looks Caucasian (white)
It's a business.
A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Take care,
Ismael