If a block changes from gold to tin, the analog is the atoms change. What is reflected on the outside is signal Bethel is not the same on the inside, and the gradual subversion must be purposeful and reaching a pre final coup crescendo. JWs are what one would call "drunk" on the Bethel wine, that is why they are the only ones who cannot see it.
Bethel is the final apostasy, plain and simple. One cannot reform a last century Christian model of the first century faith for 50 years and then slip back to the mire and expect it to go well in the end. Bethel may appear to live in a spiritual vacuum, but in reality Bethel is subject to judgment like anything else, even more so given it's valid attempt at earlier Christian reform that did draw a definite line between real Christianity and the production from which it was drawn, and has now returned.
Expect some "Biblical proportions" developments on Bethel in the coming days, but do not buy their "prophecy is fulfilling brothers!" self fulfilling prophecy cover up. Bethel is going down (hard) by it's own hand, aided from within, for it's UN NGO core interests. There is no way this trend of Bethel lawlessness is simply random or acceptable given Bethel's former claims, and the seeds it now has sown. Bethel will be made an example, and both sides of the power equation agree on this destiny, but for diamtric purposes.