This going door to door and encouraging house holders to go to their web site, I think is a very bad idea for the WT corporation to impliment.
One reason being that the house holder is not affraid to look up other stuff about the JWs while in the process of looking for JW.org(and if warned in advance about not going to other site's this will raise suspicion to a unindoctrinated person). This in turn could lead to further discussion on a return visit about information found on other WT expose sites, not recomended by the Corporation, with the possiblity of more exposure of the WT's dellusions to the JW publisher.
I see it as a lose lose situation this door to door promotion of the JW.org web site(which really is quite crappy and embarassingly childish and has absolutely no appeal to the unindoctrinated).
But oblivious to the fact that everybody doesn't view rhetoric of the Governing Body as do the heavily indoctrinated and they are also very blind to what would really appeal to people, besides some pipe dream about living forever serving an angry and vindictive God, while living in a deathless paradise.
These guys and this corporation are so caught up in their own dellusion it is impossible to make a good web site that won't scare off 1000x more than it does attract(only the extremely niave, & desparate, which will further dumb down the whole organization).
Those who have web sites exposing the Watchtower Corporation should rejoice at the greater influx of inquirers via the WT's corporate efforts to get more visits to their JW.org site. This one move has backfire written all over it.