I just looked up JW.org on 15 different search engines. Everyone of them but google returns only JW.org links in the search results. Google is the only one that gives an exjw site which is JWfacts. And it only gives one link for JWfacts.
Let's hope people use google to look up the address JW.org.
When I very first got on line in early 1999, I looked up the official website for the WTBTS on AOL. I came up with a list that included several ex jw sites, my first time ever to be able to look at "apostate literature." And just like I always knew I would, I looked at it. I read about Ray Franz, his wife and some other couples who had been run out of the org for stupid reasons, that did not include apostate leanings. I set it on the back burner, but thought about it a lot.
It's obvious that the WT folks have made sure that when people type in JW.org, that they don't get results for sites that will expose them as a cult. Wow.