Sounds like a franchise outfit. But what profit does the outlet get out of the transaction? This sort of arrangement means that all this equipment the local congregation invests in is automatically obsolete if head office changes the branding. Which it will have to do to stay, you know, current.
As an aside, an ex-JW buddy and I watched a triplet of carts installed outside our Heritage Days event. This event is hugely popular, attracting 350,000 people over three days. We watched the Witnesses for about ten minutes, and over a hundred people passed the cart with no interaction, other than the Witnesses chatting amongst themselves. Then an interested person approached the Witnesses, and attempted to engage them in conversation. The hand-selected cart supervisors backed up in alarm! They were not prepared for any sort of interaction.
The Falun Gong solicitation was far more engaging.