Recruitment methods
Set up a team
Other members should also be encouraged to recruit new members whenever they can. Recruiters should be well trained to persuade people to join.
Gather necessary resources for recruitment
Time recruitment well
Recruitment can happen at any time and should be an ongoing part of your work. But it is an especially good time when you are:
- Doing a membership drive
- Running a campaign on a topical issue.
If you want to recruit through other organisations and sectors, make a list of all the Target key people for recruitment.
Your organisation will also need additional skills and talents and may want to target specific individuals for recruitment. You could also target someone who has influence over others and will be able to popularise your organisations. Make a list of key individuals in your community that you would like to have as members and go and visit them individually.
Door-to-door
Identify a target area in your community and sent recruiters from door-to-door to discuss your organisation and to try and persuade people to join.
Information tables
Tables staffed by recruiters can be set up in public places like shops, sport events and taxi or bus ranks. You should always have a table at all your own meetings or public events. Make posters and decorate the table so that it attracts attention.
Meetings and Advertising
Advertise in local papers and community radio that you are looking for members. Invite them to a public meeting or provide a contact person for them to approach. You can also send letters to individuals or use pamphlets to encourage people to join your organization.