Network marketing is why they are (or will be) letting in the non jw.org sites in, looking independent of the WT, but mirroring it. Anyone in network marketing knows that its about PERSONAL relationships. If you can point someone to a "personal" congregation site, they are less likely to think they are getting sucked into a borg. So, it looks like it is from the Spring, Texas congregation then when people are looking at it, it seems more real, more personal, less CORPORATE. They will personalize them just enough to give the message that they want to-but it will really likely all morph into the same 'friendly, personal' site with links to the bigger site. Maybe elders could put up pictures of the congregants out in service or doing some (faked) community service, or the outside of the hall or inside during a meeting or a cong. picnic or something. But with no comments or anything thatis not corporately approved. Cause that is what it is all bout-the corporation.
All network marketers have personalized cookie cutter sites. It doesn't mean much in that world other than to expose folks to the product and give them a way to contact the marketer directly (or purchase from them).
They're JW.org ing the world now, but ultimately, I think congregataional sites linking to the corporate site will be the norm. Butthey will be strictly controlled.
