"The worst bit was the resurrection video. To play on peoples' emotions like that is simply wrong."
SO many people were talking about THAT video after the convention. I actually found the experience quite disturbing and I can't quite put my finger on it. The video was without any dialogue I think, and not very long, but for some reason it was enough to move almost everyone close to tears. I felt weird that I seemed to be the only one around me not visibly moved by such a blatent appeal to emotion. I wouldn't know how to accurately identify mass hysteria, but that seemed pretty damn close to it.
The thing is though, it clearly had the desired effect it's creators intended, and people kept talking about it. I can see them repeating this strategy much more in future.