All JWs have been lied to on some level. Sure, none of us know the truth about "GOD", but DUBS have been duped into believing that they do. This sets some very special gears in motion.
Because of the materialist/legalistic/corporate nature of the WTBTS ( from its very start it was an alternative religion in opposition to traditional Xianity that left CTR without answers), Dubbies are Xian materialists. They are conditioned to think like corporate employees. The founder of their faith was a disillusioned Xian business owner. That is key.
They are no different than a devoted Wal-Mart stockholder. In fact, they are so materialistic that the idea of having a personal relationship with Christ is terrifying. THINK ABOUT IT, out of untold billions of humans, who are sons of GOD? 144,000. How many are left?? Only 7 that JWs will actually listen to!! Who are the members considered to be nuts in the JW version of Xianity? Who are eyed with suspicion? Who are the weird ones??
1) Emotional JWs from a Evangelic background who LOVE Jesus.
2) Any JW who claims to be anointed.
From my own experience with family, I have learned that NOTHING makes them more uncomfortable that hearing "Jesus saves" or " The Lord this and that." They actually become physically and emotionally disturbed. They immediately retreat into the safe corporate "logical" world of the WTBTS. They are an alternative Xian lifestyle. Xianity for those who don't really believe that you can have a relationship with GOD/JESUS. Its really bizarre and insane when you think about it. Especially when they believe the Bible is inerrant.
That brings us back to JW.ORG. Since NOTHING has happened in 100 years and JWs are materialists ( there is no magic feelings for them), SOMETHING had to change lest they stop investing ( donations, service, meetings,obeying) in the corporation. Hence the re-branding of the WTBTS. ITS WORKING!! For now. ...
How do you spruce up a drab little building with no windows in a gravel parking lot?!? How do you light a fire under 8 million people who don't really believe what the bible says?!? How do exite MATERIALISTIC XIANS, who are uncomfortable with the unknown, wtith the "spiritual"??? How do create the sensation of a midnight revival in broad daylight, for Xians who are afrInd to say," Christ is my Lord and Savior!!"? How do you keep the investors happy while the company goes bottoms up??
Simple. Just carry on with business as usual. Cut some corners and expenses. ( Older Bethelites kicked out, no more D.O to pay for, print the cheapest recycled crap that you can.). Then you put a new sign on the building!! Everything is fine!! We are expanding! We are not going out of business, don't worry!! Trust us!
Jws look to the JW.ORG sign with the same feeling as a homeless man who is looking at a neon cross. They find some security from the harsh rigors of life, they get a pre-packed meal. It's not great, but it's better than the alternative. It's better than the Jesus Voodoo that's going on at the Pentecostal Church. It's better than the "claims" of the towns biggest car salesman, that "THE LORD" has blessed his business. It's better than being a hopeless worldly without real love and "The Truth".
A big, blue, illuminated sign is the new cross. It's safe, it's comfortable. It's sterile, corporate, material. There is no faith involved what so ever. It's perfect for a corporation disguised as a Xian religion. It's perfect for Xian materialists, it's perfect for JWs.
DD
