Have to agree....infantile I call it. Having been raised in this movement and used to the educational, informative and reasoning(even if faulty reasoning) style of things, I look on with despair.
The logo has become a symbol equaling the cross of Christendom or the crescent of Islam, it is a flag to rally round. This cotradicts everything they ever taught about such things. At one time they wore a cross & crown lapel pin , but before the cross was abandoned they said :
Proclaimers p 200
For years, Bible Students wore a cross and crown as a badge of identification, and this symbol was on the front cover of the “Watch Tower” from 1891 to 1931. But in 1928 it was emphasized that not a decorative symbol but one’s activity as a witness showed he was a Christian.
Today I see old and experiences Witnesses who had previously criticised the "website madness" wearing these jw.org pins with enthusiasm. It is like they have joined a new club