So please explain for us NON computer geeks what this means...Is the crux of the matter, do not cut and paste from JW.org because they can find out who we are and potentially sue us? Or something else?
You pretty much got it. It's a legal notification that their content is copyrighted and it is illegal to use anywhere else. The legitimacy of that claim and of fair use laws isn't my area to comment on. I'll leave that to the lawyers.
That said, the point of my OP isn't that they have a Terms of Use. Most websites do. And most have some strong-arm language in then to attempt to ward off copyright infringement. I get that. The point of my OP that the Terms of Use is now 'in your face'. It comes up when you go to the site at the bottom. They purposely draw attention to it. This is what I'm not getting. It just seems really strange and definitely uninviting. But that's just me.