I believe the last two WT studies in the 7/14 WT study articles were planned for this exact time and did not come about by happenstance... The JW CULT is preparing the rank and file for some faith altering new light to be announced fairly soon, and these scare tactics will do just the trick...
The articles are preparing the rank and file to become apostataphobic, they have the rank and file in such a frenzy, even have them questioning themselves and their own motives for being in the Borg!
With paragraphs like:
If you hear someone that has doubts or questions about the Borg avoid them like the plague, but don't judge them!!!
Or:
Even if you have your own doubts or questions keep them to yourself and ask yourself, why you are even a JW?
If after all that you decide to stay we just ask you to keep your mouth shut and LISTEN, OBEY AND BE BLESSED!!!
If cognitive dissonance hasn't kicked in by now for the rank and file I dobut it ever will...