It's 'mind control' to keep bums on seats.
Steven Hassan made a good point with the B.I.T.E. cult control model.
Consider the 'E' part..........
Emotional Control
1. Manipulate and narrow the range of feelings – some emotions and/or needs are deemed as evil, wrong or selfish 2. Teach emotion-stopping techniques to block feelings of homesickness, anger, doubt 3. Make the person feel that problems are always their own fault, never the leader’s or the group’s fault 4. Promote feelings of guilt or unworthiness, such as a. Identity guilt b. You are not living up to your potential c. Your family is deficient d. Your past is suspect e. Your affiliations are unwise f. Your thoughts, feelings, actions are irrelevant or selfish g. Social guilt h. Historical guilt 5. Instill fear, such as fear of: a. Thinking independently b. The outside world c. Enemies d. Losing one’s salvation e. Leaving or being shunned by the group f. Other’s disapproval 6. Extremes of emotional highs and lows – love bombing and praise one moment and then declaring you are horrible sinner 7. Ritualistic and sometimes public confession of sins 8. Phobia indoctrination: inculcating irrational fears about leaving the group or questioning the leader’s authority a. No happiness or fulfillment possible outside of the group b. Terrible consequences if you leave: hell, demon possession, incurable diseases, accidents, suicide, insanity, 10,000 reincarnations, etc. c. Shunning of those who leave; fear of being rejected by friends, peers, and family d. Never a legitimate reason to leave; those who leave are weak, undisciplined, unspiritual, worldly, brainwashed by family or counselor, or seduced by money, sex, or rock and roll e. Threats of harm to ex-member and family