*** w86 11/15 p. 21 Insight on the News ***
TV Evangelism—God’s Way?
If Jesus Christ were on earth today, asserted TV evangelist Jim Bakker, “he’d have to be on TV.” Why television? Because, according to Bakker, “that would be the only way he could reach the people he loves.” Like Bakker, an increasing number of fundamentalist preachers in the United States feel that television is the best medium for spreading the Word of God. Yet, a 1984 study showed that, for the most part, TV evangelists “reinforce people already committed to evangelical religion.”
Interestingly, in a letter to the editor of the magazine Ministry, one reader wrote: “You said they [television sets] are the church’s most powerful gospel seed-sowing tools, and yet God says the most essential work is house-to-house visitation—soul hunting. . . . Our Saviour loved to get away from the multitude, and then He went from house to house—soul hunting. The one-soul audience was His delight. . . . Can we not do the same?”
According to Jesus Christ, the purpose of the Christian ministry was not just to ‘spread the Word’ but to “make disciples.” (Matthew 28:19, 20) He directed his followers to go to people’s homes. (Matthew 10:7, 11-13) The apostle Paul accepted this preaching method and said regarding his ministry: “I did not hold back from telling you any of the things that were profitable nor from teaching you publicly and from house to house.” The personalized house-to-house ministry of the disciples reaped good results.—Acts 5:42; 20:20.
If Jesus laid such emphasis on this method of preaching in order to make disciples, why do many evangelists prefer TV as their medium? The Courier-Mail of Brisbane, Australia, notes that TV evangelists “make up to $120 million a year selling salvation. They appear in a blaze of electrified power and glory on 300 TV stations, and are worshipped like pop idols. . . . For all their tactics, these men who claim to manipulate even God, come down in the end to a straight business deal. Send them $10 and they will send you to heaven.”