Have you noticed just how much the org is now appealing to "emotions" rather than facts?
We used to be told that worshiping god has an element of emotion involved of course, but that the primary motivation should be logical truth. Now though, they seem to be highlighting the "fluff" rather than the substance!
That latest music video on the tv.jw.org clip towards the end is proof of that. "The best way of life" showing shiny happy people in "the truth".... If that is not an emotional appeal, then I don't know what is!
Doesn't Romans 12:2 tell witnesses to "prove" the truth to themselves? Now it's more like "nah...it FEELS good to be a JW...so just stay in the organisation"