for point 2 I always use the often used example if you could conduct a survey where members of the general public are gethered enmasse in their thousands say a main line train station at rush hour or a very busy shopping area and simply ask as many members of the public "what is the Kingdom of God that is being preached by the Jw's for over a 100 years?" the answers will most definalty be "the only things I really know about JW's is that they refuse blood/ bang of my door at the most inconveiant times/ and dont celebrate Xmas or birthdays, they will be the stock answers I can 100% predict it, hardly a world wide campaign preaching about the Kingdom of God is it?