IllRideWithyou:
The spark was this post on Facebook by Rachael Jacobs, who said she'd seen a woman she presumed was Muslim silently removing her hijab while sitting next to her on the train: "I ran after her at the train station. I said 'put it back on. I'll walk with u'. She started to cry and hugged me for about a minute - then walked off alone'.
First of all "presumed" she was muslim? Do other people chose to wear them?
Why tell her to put it back on? She was about to have a moment in the sun and maybe a chance to connect with her follow human beings instead of wearing a costume to force her apart and isolate her.
Maybe she was waking up to the idea that publicly identifying yourself as being one of the same tribes that commit these acts is actually a bad thing. If the commandments to wear those costumes must be followed then why not the other commands too that the extremists use? Waking up to the reality of religion often starts with questioning the little things. It's the reason that the fundamentalists are so insistent that they have to be followed to the letter.
A better campaign would be 'WeAreAllHuman'. Take off your costume. Stop making yourself different. Join us, leave them.