As many people already know, using the term "the truth" to describe an organization's teachings is a brilliant way to constantly reaffirm it's validity subconsciously. It's a great use of repetition to establish as fact that which is only opinion.
I keep hearing the phrase "the friends". Aside from the fact that I really don't like the terminology, I couldn't help but wonder if this isn't just another use of repetition and loaded language to enforce the belief that all of the people who share the same religion actually are your friends.
In some ways, I think it would be beneficial for some folks to drop "the truth" and "the friends" from their vocabulary so that they aren't continuing to immerse themselves in group-lingo that's intended to elicit certain emotional responses and associations.
What other loaded language can you come up with that is quasi-specific to Jehovah's Witnesses?