WT is very good at starting off with the worst situation. Think about talks and articles that tell you how "some" feel they are not worthy, perhaps because of a past sin, then tells you that "God is greater than our hearts". I don't know about you, but the only ones who have EVER hinted at me not being worthy is WT. They create worry, fear and anxiety, then offer the solution. Pay attention next time you hear a public talk. They generally follow the same formula: say how bad things are, offer the most extreme proofs, say how God will fix it, then tell people that only JWs are the ones who do God's will, so preach more, study more and attend all the meetings.
Common extreme examples used:
- Volcano blows up on some island in the early 1900s and local clergy tells people to say: 30,000 dead
- Tens of millions dead from spanish influenza or black plague in early 1900s
- 9/11
- Mount St. Helen - warning signs
- Hurricane Katrina
So, you start out talking about the worst of the worst things that can happen, so it gets your mind into a bad place. There's got to be some term for this: one who creates a bad situation, then offers to "fix" it. I don't know what it is, but WT is very good at it.