This notion is not new. Back in the 80s they would say if you are not doing everything you can for the sky daddy, "strenuously exerting yourself", then jehoopla would execute you. Spit you out of his mouth because you're lukewarm.
Hence we were supposed to use every free moment to worship him. For example, I was made to preach and read magazines during school lunch. Walking to school was to be spent praying and meditating. Every second was to be used to fill one's mind with jehoopla, otherwise satan would have a way in.
Basically they required us to brainwash ourselves.