I know that reality is that they are not highly motivated to "advertise, advertise, advertise" their message and people are not likely to be drawn to their trolley. I know that reality is that Watchtower doesn't necessarily want them to give away a bunch of literature and this latest method is mostly for keeping the members feeling they are still doing God's work.
I just wonder if there's a secondary plan to use the "apathy" of people as evidence that "the love of the greater number has cooled off" and the end must be seconds away.