While I strongly agree with others that it is definitely possible that some members of the Governing Body might be purposefully fooling others and even themselves, I think the truth may be a little more frightening.
The Jehovah’s Witness movement is more than a cult. It’s what is known as an ideological movement. Imperial Japan was a state-religion ideology that fueled that country into the devastation that was World War II. ISIS (ISIL) is such an ideological movement too. Nazism is probably the prime and darkest example.
In ideologies while it is often possible that leaders know they are entrapping others, horrifyingly enough the leaders are the biggest drinkers of the Kool-Aid, so to speak.
This means that it is very, very possible that each and every one of the Governing Body truly believes what they teach and that they are the very mouthpiece of Jehovah, directed by Jesus and the holy spirit in all the do.
This is a far more dangerous situation than someone who is fooling others. The People’s Temple under the direction of the infamous Jim Jones is one of the most familiar examples of a leader who took a cult and drowned into his own ideology. To demonstrate the extent that leaders can very much believe the garbage they teach, Jim Jones not only had his followers drink the cyanide-laced fruit drink, he killed himself as well.
When ideologies began to spin out of control—and they all do, because they are not only destructive to the world around them, they are self-destructive—more than a few members begin to act like they did in Jonestown before that mass murder/suicide at the Guyana commune in 1978. People in the commune could see a bad ending on the horizon coming quickly, and they wanted out. This happened before the fall of Nazism, and it even occurred before the two atom bombs were dropped on Imperial Japan.
This is more than a shared coincidence. It’s an earmark of an ideological movement that is spinning out of control because the leadership believes its own twisted tale. This pre-self-destruct warning that is causing people to wake up and want out rarely hits when con-artists are at the helm. If the leadership is just out to take some type of advantage of the followers, the leadership will exit at the first sign of trouble. It is clear that they are not doing that, and that is a sign they are lost in their own web.
The sad thing about such ideologies is that because members believe in them so much, there is no exit strategy for anyone. The organization doesn’t supply one because that would be admitting that it wasn’t “the truth.” And members don’t consider one at any time because that would be a sign that one is doubting—a forbidden train of thought in an ideology.
So members begin to just stay, give up and go through the motions. Ideologies rob people of the ability to know what to do at this point. They are prepared for Armageddon, yes, but they are not prepared for the religion to self-destruct and/or be proven false.
It will not be a pretty sight when the end does come. People associated with ideologies often kill their families and themselves because they cannot cope with the fact that they sheltered themselves from reality and real truths. Others attempt to kill others and cause destruction. Some refuse to accept any truth but the ideology and continue to “drink the Kool-Aid” long after the original group dissolves, even going so far as to attempt to distribute it to others believing they have now been chosen to carry on “the work.”