Ray Franz described the Watchtower leaders as "Captives" of a particular "concept" and that concept was that JW's have the TRUE religion.
That's enough to justify (in one's mind in a self-assuaging manner) most actions required to keep the "ark" afloat.
They are all mind-fucked. For most of us, we accepted and self-justified--did we not?
You do it until you cannot do it any longer.
I compare the mind-control to an addiction of substance abuse or alcoholism.
You simply have to hit rock bottom before you break free enough (self-preservation) to seek help or else you totally succumb.