The WTS publishing house. built up and created a religion by lying and using unbiblical misinformation, that information was devised nevertheless to attract attention to the literature of which the WTS. published.
One thing that has to be acknowledged which makes the JWS subsequent fraud of sorts is why in all the other Christian based religions, which there are thousands, didn't any of them also say Christ returned and established a earthly chosen organization in 1914 ??
So the JWS has been self branded by and for commercial reasons and intent.