Well I'm new here so bear with me. But I think I have the answer to your question.
Chronolgy. Plain and simple. Armegeddon came in "75" . We are all suffering our eternal torment. (NOT!)
And the form of torture perscribed was growing numbers, ( I would personally rather have Hell Fire.)
in their ranks. So what they did see is count all the people that were ever jw's, even though they died.
Because as I stated earlier the end came in "75" and they were all brought back to life. Of course they now realize that it was a publishers paradise. Jehovah gave them many too pervert, uh I mean subvert, uh I mean convert.
Man it feels good to vent the years of frustration.