I think Lloyd's book was a good idea. With all the bad publicity that the Watchtower Corporation is getting and there is no sign that it will diminish any time soon a book on "How To Leave The Jehovah Witnesses" is a brilliant idea for the times.
I only wish him success on his efforts, if he makes a shit load of cash on the book, so mush the better! IMO. He put a lot of time into what he is doing, and this would be a nice reward from the universe and perhaps some kind of comfort for his loss of family which might in time be restored by his kicking the WT corporation square in the ass. I'm optimistic and hope these proactive people on the internet the best outcome for their efforts using YouTube to expose the WT.
I really don't get all the negativity expressed, I look at him as a fellow apostate and give him kudos. He's doing a lot more than me, and am grateful because I really don't have the emotional energy or the motivation he does I'm 65 and don't have the drive(maybe a low testosterone might be responsible.)