It's all about the things in this world you're gonna get if you stick with Watchtower, and not what you've been forgiven.... which is the Christian message.
On this I agree with you, SeaBreeze. It's something I've noticed in the Org in the past couple of decades. The emphasis is increasingly on the material benefits - a restored planet, a nice home to live in, fresh food, no sickness, no disability, no death, seeing dead loved ones again. Those are all well and good, and it's true the Bible promises those things, but the real emphasis is on restoring the spiritual relationship between God and mankind, and the subject that even the GB used to speak about (but has largely vanished from discussions of the future these days) restoring God's rightful rule over the earth and that old phrase "vindicating his sovereignty".
Dwelling on the physical promises has increasingly pushed out focusing on the much bigger spiritual blessings.
I have no problem in principle with the title "Reject Worldly Fantasies, Pursue Kingdom Realities", in fact from a Biblical Christian perspective, that is a very wise statement - but the way it is translated from the outline in most cases is in very mundane or simplistic ways, slanted to suit the GB, like the examples given. For example: "Enjoying too much entertainment, working too many hours or investing in get-rich-quick schemes = bad, doing more for the Org like pioneering or applying to Bethel = good"