For 9 years, since I found out about the WT, (never was one) I have made sure everyone I know is informed. Very few people knew how corrupt the religion is. A lot of non religious people think along the lines "religious people are honest, harmless, well behaved, etc." They are not too interested and will change the subject unless you cut to the chase.
The things that caused people to perk up and listen are:
Shunning and the breakup of families, and that many jws are actually "captive" because of it.
Pedophiles can go door to door. That leads into the cover ups, and once again SHUNNING experienced by victims who seek help.
The whole takeover of kingdom hall deeds/money grab blows people away.
OK- I've noticed that jw literature and speech giving is very wordy, repetitive and drawn out. Flipper has worked at it over the years to be more concise, economical with words. The general public is pressed for time, overworked and tired, and long wordy stuff can be sleep inducing. I think the watchtower and other cults do it because it's kind of hypnotic.
So anything going to the media should be edited for this.
Mrs. Flipper