I doubt this has anything to do with reaching the public, this is about producing high quality video to entertain, indoctrinate and control the flock. Caleb and Sofia seem to be effective with the little ones.
Jehovah's Witnesses Announce Plans to Build Giant Media Center
by iwantoutnow 31 Replies latest watchtower bible
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Vidiot
Ten bucks says we're gonna see stuff produced by this "media center" playing on video displays mounted on the literature trolleys before too long...
...just like those old-timey portable record players they used to carry around back in the day, pimping out Rutherford's sermons on vinyl.