There must be a lot of people sitting around in Bethel trying to become a 'heavy' (heavy means a Bethel or Branch person who actually has some power and influence) making up clever ways to express the banality of congregation positions and WTBTS programs.
We used to say serving where the need was great now it's serving where the need is greater or something else by now.
That's soooo much better and clearer.....dumb.