I think the single biggest mistake the Governing Body have made in the last 10 years has to be creating JW Broadcasting and putting their GB members on there... on a weekly basis too.
When i was a kid, i had no idea who the Governing Body were, what their names were or what they looked like. There was one or two long term pioneers that knew the names of two of them but that was about it.
When i was about 10yo i imagined they looked something like this:
Ahh.... those learned men with a lifetime of bible knowledge just oozing out of their very hearts. They cant help but speak every sentence a pearl of wisdom. Guided by Jehovah's holy spirit, living simple, honest lives and always looking out for our welfare and spirituality - making sure we have the "proper food at the proper time".
So you can imagine my disappointment when JW Broadcasting is released and shows me that they actually look more like this:
We have a narcissist, a clown, a token black guy, a German guy who contradicts the other guys in his talks, a virgin, a liar and guy who makes up stories about an overlapping generation with a "simple chart".
They would have done a lot better stating behind the scenes and keeping the mystery alive. Also, how much has setting up the studio, the shiny tables, background and squeaky new flooring cost? Those pro cameras and sound equipment aren't cheap you know. For a publishing cult that has child abuse victim claims to pay out on you'd think they would be more frugal.