Only just caught up on this topic so apologies if I am repeating anything anyone else has said.
Firstly I think Simon has a point - a conservative Christian sect making some internal noise about clothing styles and blurred gender stereotypes is hardly front page news. In that context I would agree that the import of this could be overblown compared to other aspects of the Jehovah's Witnesses.
I think that the real issues with what is going on in this CO delivered "counsel" are far more insidious and less obvious. I note that they have been touched on by a few so apologies again if I am raking over old coals.
1 - CO delivery. The first problem is this is delivered by the CO to the elders. Anyone with experience of being an elder knows this is a great way to disseminate something which they would never want to be seen to be making a rule on. Elders hear the words but don't see the outline. The interpretation and implementation is left up to each BoE and rarely followed up with anything that presents clear direction for the BoE to follow. Perhaps there will be a follow up letter or even some kind of WT but right now this info will filter through the bodies globally and be implemented as they see fit with no consistency or even any guidelines on which to refer.
2 - Lack of transparency. This matter and the potential for it meaning a person is not long able to go on the ministry is completely unknown to the majority of the congregation. How will someone know? I expect individuals will be talked to and perhaps there will be a flurry of poorly delivered local needs items but there will be no possibility of reference to some publication or letter as nothing exists.
3 - Lack of analogous precedent. I can think of no other circumstance where a baptised member of the congregation is not permitted to go on the ministry. Individuals may have restrictions on answering, participation in the school and so on, but the organisation has been very careful not to prevent ones going in the ministry if they wish - it's a command from Jesus.
Fashion styles and fads come and go, the organisation does constantly remind people about not reflecting the "spirit of the world" but never has threatened some kind of sanction or disciplinary process. Now someone can be hounded, without any warning or transparent benchmark, on the basis of their style of clothing or (worse), potentially by their mannerisms.
No other behaviour by a baptised Witness carries such a sanction. Getting reproved, marrying out of the lord, being a paedophile for goodness sake - no of it prevents ones from going on the ministry. What is is about this matter that scares them so much?
4 - No benchmark. There is zero guidance on what is acceptable or unacceptable here. Is it clothing? Is it mannerisms? Is it an attitude? There are no examples of what the organisation considers to be unacceptable. Does being groomed or wearing a modern, slim fitting, tailored suit mean you are wearing the wrong clothes or a homosexual?
It promotes a stereotype that somehow all gays can be identified by the way they look. Fair enough, this is hardly surprising, but the organisation has been leaning towards principles for years now after having been burnt with silly rules. Now they are moving back to unquantifiable rules implemented in a haphazard way.
To be fair, the sanction of not be able to go in the ministry is only supposed to be used in the case of one who blatantly and deliberately ignores counsel. The problem is that there is zero way that both elders and the "victim" can know what is acceptable or not acceptable. It's down to local interpretation.
This, in itself, is not unprecedented within the organisation - but to have something that gives top down approval to being able to crack down on someone for simply being themselves, with no transparency or controls, is yet pretty glaring example of unwarranted high control tactics that should be part of the overall picture of this organisation as a cult.