When discussing the Watchtowers financial problems, I've generally been of the opinion that they probably are not in a real financial crisis. I've come to believe that money may be something of an issue, but its wrapped up in a much larger problem. This came to me this morning when reading about the annual meeting.
I think the Society's leadership is just plain out of ideas. For a very long time they had some people that could churn out new stuff for publication. A lot, if not all of it, was BS, but it was at least original. I can remember everybody combing every talk, book, magazine etc for "new light." I haven't seen a new thought in ages, the literature is getting dumbed down and repetitive. I think they're cutting back on magazines, not to save money, but because nobody can think of anything to put in them.
This does have a financial component, the business world is changing and they don't have anybody that can think of a replacement for their old business model.
This lack of ideas may be the straw that breaks the camel's back. Some loyalists will stay, others will start looking for a group with fresh ideas, new interpretations etc. If they start poaching members to whatever new brand of BS has struck their fancy, the WTBS is in big trouble, the crowd will go for what's new, exciting, and a lot more entertaining.