I think the Society's leadership is just plain out of ideas.
I'm not sure if "running out of ideas" is the right way of characterize it. I think it's catching up with them the fact that they are just not believers of innovation. They insist in using the same model that they originally implemented whee they started in the 19th century, expecting to obtain the same results.
I posted this in another post, but this is what I believe now (and I admit, I was wrong when I express that they were in fact ok financially because of their real estate deals):
- Unlike most-to-all other groups (religious and non-religious), the WT has this ridiculous archaic idea/model of making a lot of money out of people who they themselves discourage from making money. In the past, when in USA people could still make a living from unskilled labor or from some simple trade, that may have worked. Not so today. Yet, they still insist in having their people live with the minimum necessary. That's quite different from what other institutions (some of which even offer scholarships) do. To other institutions, their people are their biggest investment and asset. "It's OK to be a Doctor in my church, especially since I impose you give 10% of your gross income to it"; that's a better model than the ridiculous "Don't study, don't make money and it's ok to contribute when/if you can since Jehovah will provide" model.
- When it comes to the WT reputation, it keeps crumbling. Constantly there are not only new lawsuits against the WT, congregations or JWs directly, but people are a lot more aware of the ones that have happened in the past. Lawsuits is only one of the many ways in which their reputation is crumbling. There are now quite a lot of ex-JWs out there, that they just cannot silence. There's no way that they can continue applying mental patches to people, especially those who start listening to them. And now with the ease of communication that technology brings, people can very easily get the full/better story and many sides of things that people and the media say about them, so they can make better informed decisions. Speaking of technology...
- They are just horrible at managing technology. Their approach to the Internet alone has proven to be disastrous, again, trying to apply the same nonsense they tried with radio way back when, with TV way back when, with CB radio way back when. Those idiots just don't learn their lesson. If you look at the people who compose the head of that organization, you can see how technology dumb they are, that in combination with them attempting at making every single decision to suit them and their best interest, which seems to be obsessive around controlling the lives of their followers. That's how they end up mismanaging technology and advances.
- Another idiotic approach has to do with their insane neglect and mistreatment of children. They do not consider children for anything they do, including the things that they talk about (and how) in their meetings and literature. Just look at their "Book of Bible Stories". Why does that matter? Because children grow traumatized and just leave as soon as they can. Furthermore, the treatment and approach to children comes from way back when they started, when in USA there were laws to protect animals, but not one law to protect children. Layers had to build a case that animal protection laws applied to abused children too. That's the school where they come from.
They are over a century outdated in their mindset and approach to managing their organization.