...and keeping people imprisoned by fear of consequences.
Yes that's a very important element to the psychological manipulation the WTS propagates, the undermining working catalyst that holds people in a state obligation as a portraying act of survival toward themselves.
Soon they will be awarded for their devotion as well, just keep on doing what the WTS leaders say and everything will come out good in the end.
What does happen though unfortunately is a blurring between who they are being devoted to, the WTS's GB leaders or Jehovah..