I think Sparky's view of Watchtower's new business model is the same as, or similar to what Watchtower is hoping for. I don't think it is matched by reality, however.
My guess is that Watchtower actually thought that it would reinvent itself as a religious multimedia company owning halls around the world where everyone would enjoy its religious media productions and contribute accordingly. They obviously decided that paper publishing was not the future, and it appears they thought the way to retain the young was to become internet savvy, replace paper with on-line content, produce a lot of Sophie and Caleb cartoons, etc.
Reality is probably very different, young ones are leaving more than ever, and I suspect the Borg is genuinely running at an operating loss. It is not a mere "cashflow" problem. However, I suspect that the Borg may well have this idea that things will turn around as its membership starts to embrace Borg multimedia more. In fact all the evidence of how the Borg is responding to its financial problems is consistent with this.
Note that to date, the Borg has only sold Kingdom Halls where there is an alternative Kingdom Hall nearby. The Borg still has far too many Bethelites, but has not taken the hard decision to deal with them. It is recently proudly lauding its IT expenditure, which shows that it still has cash to spend, and that it is still serious in its attempt to reinvent itself as a religious multimedia company. It still has about £100 million cash ring-fenced in its U.K. accounts for construction at Chelmsford. All this leads me to think that
(a) the cash hasn't run out yet, and
(b) the Borg thinks (or hopes) it has a temporary problem to ride through.