LLoyd sees himself as having sufficient celebrity status that all of his actions are currency.
That's precisely what he sees of himself. When he was here, it was all about "my time" and how him graciously posting on this forum was keeping him up late and negatively affecting the time he got to spend with his wife.
Take this thread for example:
2011 Global Survey of Jehovah's Witnesses (page 4) (jehovahs-witness.com)
For context, this was the one where he claimed he spent $400 on a surveymonkey subscription and then came back with his PayPal info for people to reimburse him. He really did think he was doing a "service" to this forum and exJWs in general by spending his time posting here because he was so intelligent:
A very mature lady who is well known to this forum said some nice things to me very recently. She said she was glad I had joined the forum because I brought "intelligence" to it, a quality that was lacking. Until now I didn't really understand what she meant, but whilst I don't consider myself the most intelligent of people, I now understand where she's coming from.
Later in the same thread he stated this forum wasn't worth his time and he would be limiting his time here. A promise he would break repeatedly as he was a fairly active poster for a couple years after that.
Every "AposDate with Lloyd Evans" was subtly marketed with the underlying theme that Lloyd was a busy man, but since people were so interested in him and his family, he was graciously extending the opportunity for people to meet him and become encouraged in life. Everyone who had a channel to promote or was trying to get into exJW activism he was doing a big favour for them by tweeting something or having them on his channel.
As Kim related, a common refrain from him was that he was so "busy". He's an extremely self-important man and a legend in his own mind. He stated the events of this year were by far the most hurtful for him, even more so than the death of his mother.
I believe he's telling the truth. It was soul crushing for him to be rejected by so many and have most of his supporters not only desert him, but openly call him out for criticism and ridicule. He had it all. He was the Godfather of exJW activism, and he could stop anything he didn't want happening and confine it to the fringes by a simple tweet. You couldn't avoid him.
He has lost all of that and the truth that he caused all of this himself by an embarrassing sex scandal is too great of a burden for him to bear. In the 5 stages of grief, he's somewhere in between denial and anger. He's denying that he's finished and will soon bounce back, and he's manifesting his anger by making threats and following through with a doomed lawsuit. He won't go through any of the other stages of grief because his ego is too huge to do so.
He eventually let his mum go and moved into the "Acceptance" stage. He won't ever let any of this go, he won't accept any of his new reality, and that's why it's substantially worse for him.