The Governing Body must surely be aware their credibility is in decline. Yet they continue to stick to their guns in believing their own BS when it comes to blood, child safeguarding, shunning etc.
Their promotion of legalistic and judgemental practices throughout the organisation will continue to be exposed. This in turn will inevitably continue to harm their credibility as leaders of the Watchtower Corporation.
For instance, in other organisations, we have often heard of whistle blowers who expose malpractice and various other issues. The leadership in some instances had to resign because of what had been exposed. This had to be done to maintain the reputation of the organisation as a whole.
For many many years, the Watchtower organisation is viewed by many as a cult, a high control religion. When Joe public hears the name 'Jehovahs Witnesses', in many cases the word 'cult' often comes to mind. Is that the kind of reputation the leadership of the organisation are happy to live with?
Yes they are nice people many will say, but don't they allow their children to have blood transfusions? Don't they allow their children to celebrate birthdays? Won't they let their children play with other children outside of the Religion? The list goes on.
In order for the organisation to start building a good reputation, they need to make some drastic changes to rid the organisation of its negative image.
If the leadership are sincere men, then things might start to happen. They would however have a mountain to climb in order to rid the organisation of its negative image past and present. In my opinion, the GBs credibility is at an all time low, not just in the minds of Joe public, and ex JW's, but also in the minds of many current JW's like myself.
The credibility of the Governing Body rests with the Governing Body and those with clout within the organisation.