There are some things you need to buy, there are others that are optional and you buy one brand in preference to others because of the marketing.
I never bought Nike trainers because I think they are overpriced crap, not because they pander to identity politics. They are up there with Beats headphones - overpriced branded crap produced by cheap labor and used to fleece idiots who think image is everything.
I will never buy Gillette products against until they show the severed head of the ideological fucktards that came up with that insulting drivel. Seriously, they make it right by saying that people were fired, not by treating us like idiots that will forget just because they make a "hero" advert instead.
Imagine if the makers of some female products had made an ad who's message was "hey girls, how about your stop being dirty little sluts or psychotic bitches?" ... they should suffer, right?