I have a thought about the more focus on Jesus. "Apostate" sites are being monitored. Many who left the JW have "found Jesus". So, what if a JW should accidently/or on purpose wonder into one of these sites? Nothing to see here, we believe in Jesus. So their curiosity and critical thinking gets shut down. At anyrate, whatever reason, they are promoting Jesus, it is for the corporated end and not the rank and file-because JESUS has been in the Bible all along. Think about this, when we were IN, if somebody said at the door, you don't believe in Jesus, we would say that we did. It was our conversation stopper so to speak.
On one hand we were taught about Jesus and on the other, his life's sacrifice was only for the annointed and it was so cleverly disguised that we didn't pick up on it. I am willing to wager, that disguise won't go away...but the rank and file will THINK they know Jesus. Think about the books we studied about the life of Jesus. We thought we knew something about Jesus and yet the most important aspect was hidden from us and we literally passed over his sacrifice at the memorial.