This is just an educated guess, but I think this is neither a "hailstone message" or "final message," but after watching everything from the Annual Meeting, I think this is an attempt to turn JW.org and the entire Watchtower religion and its theology into what has happened to the Mormons. Have you seen their website lately, especially after they rejected their name "Mormon" and now only call themselves "Christians" and emphasize "Christ"?
Notice HERE all the love, love, love...
With the Governing Body's information that there's no more dogmatic information on when the end is coming, and who is to be judged, etc., there is no "hailstone message" coming and no "final message" either. How could there be?
You also told people to stop reporting hours? Why? Some legal reason? Nah. I doubt it. I don't think there is a sinister reason behind any of this behind one simple factor.
The main reason behind all of this is that the Governing Body knows they can't tell anyone straight out that the end isn't coming and that 1914 is bogus, etc. There is no reason to be preaching about something that isn't "just around the corner." But they don't want to tell people to just straight out "okay, you can stop now." It is easier to just "pull the rug out" from under everyone, so to speak, and insert a new one while no one notices: a regular Protestant religion, like the Mormons--or the one the Mormons now have where they now claim it is all about Jesus and try to downplay the word "Mormon." (Their latest prophet was told by God that He doesn't want them to be called "Mormons" anymore, now after more than 100 years of using that name and millions spent on the latest "I'm a Mormon!" advetising campaign that the last prophet was told by God to invest in.)
This new brochure is designed to teach the Witnesses how to "love people" because Jehovah's Witnesses have been taught for over 100 years to hate people. Non-JWs, remember, are "Satan." Now they have to learn a new thing.
Of course it still remains to be seen exactly how this will play out. JWs smile, act nice, have nice manners in public, but are like little dogs on a leash while being walked by the Governing Body. As soon as the leash breaks, they go after worldly people and act mean and judgmental and attack and call them worldly and under the control of Satan.
Can they truly learn to "love," truly be a new religion that will no longer have a dogmatic message? According to what just happened with this "new light," they no longer have one anymore.