Has anyone seen the merchandise?
Apparently you can get nails on a thong! They'd sold out in LA so the BBC reporter covering the item had to get one biked in from Orange County!!!
Really subtle I thought... nails.
What will they think of next? Crosses? A range of diet wafers? Wine? oh, hang on, they done that...
Actually it's nothing new to Christianity and nothing new to religion. Merchandise was invented at cult centres prior to Christ and merely continued on afterwards. Fragment of the true cross anyone?