Well, first I'd make up some kind of time tracking form that the JW could fill out and feel real proud of, for how much time he or she were giving the organization, uh, I mean God.
Then, to create a special elitism within the group, I'd create a special class, maybe something like 'Pioneer'. This way, those who spend more time and make more sacrifices could feel real special and above the rest. And others would want that special recognition and aspire to be ?Pioneers? too.
Next, I would try and place subliminal messages in their magazines for them to read that would make them feel guilty for not selling more of the, uh I mean, not ?placing? more of the product, uh I mean literature.
I?d create a sense of urgency with more messages in the magazines they read, maybe something like how the end of the world was coming and how they would need to make great sacrifices to spend as much time placing as much literature as possible before the end. Maybe even give some examples about how some faithful followers sold their homes and gave up careers to further the cause.
I would also put some really cool stories in the magazines about those faithful followers who have been placing the literature. Some bad stories about how some would experience difficult situations but how they overcame and were "blessed" for their efforts. And some really nice stories about how sweet and rosey and beautiful the experience could be selling the stuff.
Lastly, I?d let them know through more subliminal messages in the magazines that they could never really do enough to please God, but selling more and more literature just may offset any "sins" in their lives come judgement day.
I dunno, but I think if the Watchtower Society were to ever pick up on any of these tactics and were to put them in to use, that?s probably all it would ever need to successfully motivate its followers. Lets? hope they never figure it out!
Steve