A quick look at the new brochure 'Keep on the Watch' copyright 2004, did not seem to contain the word Armageddon (please say if I am wrong)
It does however leave the reader in no doubt that he has got to join the JW's in order to enjoy the future paradise.
p5 "How can we expect to benefit from his provisions unless we put faith in him?"
p8 describes the JW ministry "People everywhere are being given an opportunity to show whether they care........Soon God will cleanse the earth of all the wicked"
p13 "Jehovah god will call to account the global political system ,its rulers and those who ignore his rightful rulership",quote Dan 2.44
p21 "As the end nears, are you keeping on the watch,Are you taking action so as to stay out of the danger zone?
p22/23 heading "THEY TOOK NO NOTE" "What if you had lived in Sodom?" colour 1/2 page picture of people being blasted by burning sulphur from the sky, and people burning alive ..."These examples have been preserved in Gods word as a warning to us, to encourage us to KEEP ON THE WATCH"
p31 (conclusion) "The end of all things has drawn close" 1 Pet.4.7"Soon this wicked world will give way to God righteous new world.Today is no time to be complacent"............................Above all let us draw ever closer to the true god Jehovah" [end quotes}
So, there we have it , it is pretty clear that if you dont study, and support the meetings, you are going to get fried like the Sodomites
Perhaps they are trying to be tactful about it . I reminds me of the American commander in Fallujah on t v today ,who carefully avoided saying that they shot to kill the enemy, rather that his collegues would come along and "Deal with the situation" They prefer euphamisms
By less use of the A word tthe WT may may hope to gain more "Hearing ears" initially, but of course one could not study with someone without telling them the awful truth.. I wonder if this is a temporary field ministry slant or spin on things, rather than a real policy change