Considering that it was emphasized the most on the circuit assymbles you may be right maybe just our co or the local branch is deciding to change the message. Considering that NY has deliberately relinquished alot of power to the branches it could just be regional, but KOTW is a perfect example of a armageddonless armageddon track. If you want to be fancy you can totally omit the up and comming carnage. It reminds me of all those old westerns kids used to watch where the hero kills about 50 bloodless men with impunity, and people called that wholesome entertainment.
So over all at least for the KOTW push months we are not "supposed to" mention armageddon. Maybe they dont want to taint the release of this publication and the revenue it may bring so they are drilling extra hard to stay away from the armageddon stuff. Because I really doubt a single CO would instantly decide armageddon is a taboo subject at the door. I mean people still call JWs a dooms day cult(even thought we haven't bunkered down since 1914) so I can see how that would hurt sales.