To get a grasp on where the organization is heading, you first must put on your corporate thinking cap. Afterall, the WTBTS is simply a book and magazine publishing corporation.
If I were the CEO, I would first look at the numbers provided from years past and how it compares to the most recent data released. In industrialized nations, there appears to be negative or no growth, ACROSS THE BOARD. In 3rd world countries and also others known for not having easy informative access such as the internet, positive growth is a little more apparent. Less people coming in and more going out generally means declining revenues. Since the industrialized nations most likely carry other poorer countries in terms of revenue producing income, and without seeing individual country dollar figures, this area could be considered a wash.
So where does the money come in from? The largest portion comes in the form of direct donations from the publishers. The next major portion would probably be from donations to cover the costs of the literature. Wills, trusts, stocks, bonds, and real estate are nearer at the end I'm guessing. If my company's profits are beginning to trend downward, I need to attack that area, or areas, of declining revenue. What is causing it? I think we can all agree that "an informed witness is an ex-witness." The internet is wreaking havoc on the WTBTS. Too much sensitive and damaging information is getting into the hands of the R&F witness in the privacy of their own home. As the CEO, I know that I cannot put an outright ban on witnesses going on the web. The web is ubiquitous these days and is used extensively for business purposes. Many witnesses would rebel against a ban as more and more of them are getting computers and finding them very useful in everyday activities. If I cannot stop witnesses from getting on the web, reading about my corporation's twisted past and then leaving because I misrepresented my company, then I need to find other areas to trim back to stop or slow the lost revenue.
Where would I look to slow this revenue drop? The actual printing itself is one major area. If it takes 1,000 hours to produce one convert(increase that time for children of witness parents being baptized), then how many magazines are handed out without asking for a donation for every convert? Our company has already pounded and pounded the idea of the donation arrangement into every service meeting - at least the publishers are supposed to ask for a donation in their demonstrations. Should we cut back on the magazine distribution timeframe? How about combine the WT and Awake into one magazine? Instead of twice a month, how about just once? This alone would cut expenditures on printed materials by almost 50-75%. And the books? Well, we already did away with hardcover and we also cut the physical size of most books to roughly 50% of the older larger ones. Can we take advantage of electronic distribution? Would some witnesses prefer to print out Adobe PDF files of the magazines? Instead of offering the WT and Awakes at the doors, why not switch to using just tracts? Save the magazines for studies and witnesses themselves. Tracts would cost less to produce and effectively carry the same message as the magazines.
These are just a few ways to cut back on expenditures. Of course, we would need to mask these changes as being for the better good and to also show a progressive proactive stance so that the witnesses do not become disheartened as to the lack of spiritual food that they were once accustomed to getting. We can use words like: compressed, simple, cost-effective, environmentally friendly, and others that show we are trying to fit as much spiritual food as we can into one magazine without wasting the paper it is written on. If we see that donations continue to trend downwards, disfellowshippings must occur. We must always keep the fear of our God-given authority firmly entrenched into their minds. If they feel that they do not want to help towards to worldwide work, then they can leave. A non-donating witness is the same as a worldly person in our eyes. Dead money.
Ok, so the last part may not happen, but the rest very well could.
