I've been pondering this question for a while now and I haven't come to a conclusion yet.
On the one hand there is evidence of psychological manipulation in their publications. They discourage questioning of their authority or even their fallability and try to whitewash past mistakes. So called 'worldy' knowledge & education is discouraged thereby making most followers unimformed and sometimes even ignorant of what's going on in the world and therefore more likely to accept the GB's view. They also use big promises to entice people into the religion and then fear and intimidation to keep them in.
On the other hand they could actually believe that what they tell followers to do is for their good. They could genuinely believe that they are inspired by God to pass on his edicts to the masses. I don't think it's ever been alleged that they personally gain financially or socially from being heads of the religion, so what would their motive be in deceiving everyone?
I'm not sure which option is worse really. If they are evil manipulators there would be some hope of them being uncovered at some point for what they are. If they are genuinely misguided then the cycle could go on with other elders ready to take their place when they step down and firmly believing it's an honour to be part of the GB. All of them and their followers living in hope and dying in despair.
Any thoughts?